Driving Social Transformation Through Individual Awareness and Action  

At this pivotal moment of transition toward sustainable social and economic systems, it is crucial for us, as part of the supply chain, to consider sustainable ways of living, the preservation of the global environment, and the role of businesses and societal systems through our connections with other companies and local communities. We believe that these efforts are a valuable step toward promoting the sustainable development of our business, resilient local communities, and a circular economy. 

At yinyang, our zero-waste goals focus on eliminating harmful emissions, preventing air pollution, and avoiding unnecessary use of resources. In addition, we base our approach on four key principles: Local (community-centered), Low Cost, Low Impact (minimal environmental footprint), and Low Technology (relying less on complex technologies). Each staff member works consciously to embody these principles, taking action as part of a supply chain committed to zero-waste practices. 

Addressing the Environmental Impact of Fashion 

In Japan, the annual supply of apparel is estimated at around 2.9 billion items, while annual consumption is approximately 1.4 billion items. This means that roughly 1.5 billion items remain as surplus inventory, most of which is incinerated. Globally, the fashion industry releases an estimated 500,000 tons of microfibers into the oceans each year and is responsible for about 10% of worldwide annual carbon dioxide emissions—a figure projected to rise to 50% by 2030. 

Addressing these challenges requires a multi-faceted approach. Solutions include reducing the disposal of incinerated clothing, minimizing water use and water pollution in production, and limiting soil contamination from pesticide use. At yinyang, we strive to create systems that reduce environmental impact throughout the entire lifecycle—from production to disposal—while promoting sustainable circulation in the supply chain. 

Sustainable Production Practices 

Use of Natural Materials 

By choosing eco-friendly materials like organic cotton and hemp, we work to minimize soil pollution and support a healthier environment. 

Natural Dyeing 

We use plant-based dyes rather than chemical ones, striving to minimize water pollution and create a more sustainable production process. 

Use of Recycled Materials 

We incorporate recycled materials, including plastic and plant-based fibers, into our production to conserve resources and support a more sustainable future. 

Eliminating Plastic Packaging 

To reduce plastic waste, we no longer use individual plastic bags for shipments from our sewing factories. Instead, products are carefully wrapped in leftover fabric, giving new life to materials that might otherwise be discarded. 

Reusable Packaging for Shipping 

To reduce waste, we use reusable or recycled boxes for deliveries to our partners, giving materials a second life and minimizing environmental impact. 

Eco-Friendly Office Initiatives 

Detailed Waste Separation 

At our office, we centralize all trash bins and sort waste into six distinct categories. This careful separation helps us reduce environmental impact and promote mindful consumption. 

Reducing Waste During Meals 

To minimize waste, we encourage our staff to bring homemade lunches and reusable bottles. Food scraps are composted and used to nourish our office garden, closing the loop and connecting us more closely to nature. 

Promoting Digitalization 

To reduce paper waste, we are moving documents, materials, and staff business cards for our stores and partners to digital formats, embracing a more sustainable way of working.  

Initiatives in Our Stores 

Simple Store Design 

We design our stores using natural materials and recycled fixtures, creating a space that reflects our commitment to sustainability. 

Eliminating Excess Packaging 

We have removed shopping bags, store cards, and flyers, and offer products like detergents in bulk to reduce waste. 

Promoting Sustainable Lifestyles 

We support initiatives such as registering with the water refill platform mymizu and regularly hosting plastic-free markets like naked market, encouraging our community to live more sustainably. 

Zero-Waste Certification Criteria 

1. Minimizing Packaging and Waste in Shipping

We reduce waste by using reusable materials and simplified packaging for deliveries. At the sourcing stage, individual packaging is eliminated in collaboration with suppliers. Imported goods are wrapped in fabric by inspection partners, allowing the packaging to be reused. For consignment sales, we use reusable trunks, and customer shipments are packaged as minimally as possible.

2. Reuse of Materials and Resources in Stores

Unused or potentiallywastematerials, as well as repairable and recyclable items, are incorporated into our stores. We renovate vacant properties for store use and make the most of existing fixtures, reclaimed wood, and donated materials. We use easily maintainable or recyclable fixtures such as removable racks and modular tables.

3. Handling Recycled and Upcycled Products

Stores actively feature products made from recycled or upcycled materials. For example, yoga mats use recycled rubber, and novelty items are developed from offcuts and fabric remnants. We continually expand these initiatives.

4. Reducing Waste in Daily Operations

Paper usage and office supplies are minimized or replaced with alternatives. Documents are primarilydigital,receipts are sent electronically, and catalogs are available online. Customers can choose whether to include leaflets with online orders.

5. Product Repair and Maintenance Services

We provide services to extend the life of our products. Customers can have plant-dyed items re-dyed, and we also sell DIY dye kits. Our website offers detailed care and maintenance information.

6. Engaging Customers in Zero-Waste Practices

We create opportunities for customers to learn about andparticipatein zero-waste initiatives. Stores hostNaked Marketevents, offering bulk sales and encouraging the use of reusable containers. Our website also shares information about our zero-waste efforts.

7.Employee Engagement in Zero-Waste Practices 

Our staff and team members actively understand zero-waste principles and take concrete actions to reduce the waste they generate. By bringing their own lunch boxes, reusable bottles, and cups, employees minimize their personal waste. In the office, we have reduced the number of trash bins and enforce thorough waste separation practices. 

Zero Waste Japan Association (General Incorporated Association)  

In addition to the conventional recycling-centered model of “not turning waste into trash,” Zero Waste Japan Association aims to make the model of “not generating waste” a global standard. This includes circular models of production, distribution, and sales, as well as product design that supports such systems. 

Working across both public and private sectors, the Association creates opportunities to practice Zero Waste together with a wide range of stakeholders. It supports municipalities, local communities, and businesses in transitioning toward systems that reduce waste and promote resource circulation. 

 

 

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