Our Philosophy
What we value is "harmony and connection with nature"
More than 90% of yinyang's products are made from natural materials, and more than 70% are dyed with plants.
I want to choose things that come from nature as much as possible when practicing yoga, which allows me to face and harmonize with my mind and body.I also want to feel comfortable in my daily life and connect with yoga and nature. A brand was born.
At the manufacturing site, our products are created through interactions with many craftsmen, including sewing factories, dye factories, printing factories, embroidery factories, fabric stores, hardware stores, etc.
We proceed with each work while valuing communication with the craftsmen, such as what kind of people are involved in the work, and what kind of place and method is used to make it.
Being ourselves, valuing balance with our own axis in our current location, and trying to harmonize with nature and our surroundings, being conscious of what we choose, and choosing to create the world, and being ourselves. I would like to experience with you the ability to express yourself through Yinyang's products.
- EARTH FRIENDLY -
As well as being mindful and comfortable for the people who wear yinyang, how we make harmony with this Mother Earth and nature that we live in is a very important mission to us.
For our garments, we choose materials that are natural or recycled. For example, cotton grown organically, rayon made from plants, natural linen and recycled nylon.
Also for botanically dyed products, we work together with our partner factory in Bali who takes responsibility for the purification process with a biotope system after the dyeing process.
Since 2020, we have abolished the use of plastic bags from the sewing factories and managed to start using cassava bags for sending the products to the customers.
As years go by, to exist together and to create harmony with the beautiful nature on this Earth permanently, we aim to be a brand that continues to think of the changes in the environment and to step forward in the direction of improvement.
- HAND TO HAND -
The story behind each of the products, how they were made and how they got to your hands, we value the warm relationship of hand to hand process. For example, each piece of our botanically dyed garments from Bali is hand dyed by the craftsmen who have been responsible for yinyang over the years. We communicate and hear closely to their thoughts and stories to have a mindful process of each creation.
Also in Japan, we value a fair-trade business by working with traders who we trust. We also collaborate with creators’ handcrafts, which sometimes only produce small quantities.
Our main market is our official online store and we also regularly hold pop-up-shops, yoga events where our staff and customers are able to see each other. By hearing feedback from our customers face-to-face, we reference and learn a lot towards our future projects. The process of hand-to-hand and to work together hand-in-hand, these two represent the message from us ; Our Hand to Hand also has another meaning such as working together hand-in-hand.
We cherish the connection which feel the warms of process hand to hand, from manufacture, us and to our consumers.
- SUSTAINABLE -
When we imagine the world in the future, what can we take action in this moment? To be sustainable, both people who are involved in, and the environment have to be clear and in a nice balance, we need to protect the natural environment, the payment system for the manufacturer needs to be fair, and the pricing needs to be reasonable.
To manufacture high quality products and to offer in reasonable pricing as much as possible, we keep the collection fairly small instead of mass producing.
Our vision of stepping towards a sustainable cycle is that the customers choose our products with compassion to the background story of the manufacturing process and to use the products continuously for a long period.
By approaching the process of creations by what we gain from our yoga practice, to be conscious with our body and surroundings with subtle senses, to accept one and another, and to connect with affection we trust that this cycle will lead us to the better.